In 2010 Where do plastic bags go at the end of their useful life? The RED Project is an Australian-based closed loop recycling initiative developed by the RED Group to educate Australians and provide a sustainable solution for all types of plastic bags and flexible plastic packaging that are no longer useful and are destined for landfill or transport offshore. There are millions of pieces of this fully-recyclable plastic lurking in Victorian households – yet there was no simple way to discard them responsibly.
The RED Project in partnership with Replas, is a complete closed loop system where plastic bags and packaging at the end of their useful life are not sent to landfill, but are collected through Australian Primary Schools, Councils, Businesses, and Retail Outlets to become the resource used to manufacture Replas recycled plastic outdoor furniture and other products which are then offered back to schools and communities across Australia.
Read more about how the RED Group and Coles work together.